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Alternative Transportation article: What's New with Cliff?
June 4, 2008
Source: Community Partnership Update/December 2007
Cliff’s New Technology
Commuters using Emory’s shuttle system—Cliff—no longer have to wonder where or when their next ride is coming from, thanks to newly installed technology on the University’s shuttle website.
The new equipment allows riders to view the location of the shuttles and routes in real-time from the Cliff website (www.ridecliff.org) or a web-enabled cellular phone (a Java applet is required to view the map). The website also features shuttle announcements and updates like traffic delays, weather conditions and construction-related interruptions.
This technology allows commuters to choose when to arrive at bus stops while minimizing their wait. The website continuously displays the location of the buses and shows their real-time movement against a map of recognizable buildings and landmarks familiar to riders.
Shuttle Routes Improve Traffic on Local Roads
Cliff marked its first anniversary in November at the Northlake Mall park-n-ride lot. Many of the 5,700 riders (September ridership numbers) on the morning and afternoon route use the 30-minute ride to catch up on local news or relax and enjoy the ride into work or school.
The greatest impact can be felt on the North DeKalb Mall park-n-ride route where ridership has grown steadily. In September this route included 20,000 commute trips on Cliff shuttle buses (over 500 daily round trips). With such a high demand for ridership, this route also has limited stops along the way where there are large numbers of commuters waiting.
Emory’s third park-n-ride lot at South DeKalb Mall counted 4,700 commuters in September.
Although not a park-n-ride shuttle, the Executive Park route is influencing traffic in the Clifton community as well. Making more stops than any other route in the system, the Executive Park route picks up neighborhood commuters at various businesses and apartment complexes along its course.
In all, Cliff shuttles are helping to reduce short trips on and around Emory’s campus and in the community. Going a short distance? Go together, with Cliff!
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