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Alternative Transportation article: Cliff Arrives at Emory
June 6, 2008
Source: Community Partnership Update/September 2006
There's a new character on the streets of DeKalb County.
In August, Emory announced the expansion and new look of its shuttle bus network called Cliff. The expanded shuttle service was created to provide Emory students, employees and members of the Clifton Road community with another means of traveling without using a car.
The ultimate goal: reduce the number of single occupancy vehicles near Emory.
The 59-bus fleet is branded with a new, colorful Cliff logo. Cliff is named for the Clifton community.
"Cliff represents an improved shuttle network that is more responsive to the transportation patterns around Emory and one that will be more efficient to operate," said Laura Ray, associate vice president for transportation and parking for Emory University. "We are introducing updated campus routes and will continue to expand them based on ridership demands."
As the largest employer in DeKalb County and one of the largest private employers in metro Atlanta, Emory is committed to exploring creative alternatives that reduce single occupancy traffic. Cliff is free to non-Emory community riders too.
Cliff routes and schedules can be found at www.ridecliff.org.
Cliff joins a varied list of transit options for those who want to get around without their car, including Flexcar, vanpooling, carpooling and MARTA subsidy programs. More information can be found at www.epcs.emory.edu/alttransp/index.html.
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