Employees working in the Clifton Corridor who live near their workplaces have shorter commutes on local roads and are more likely to walk, bike, or take other alternative transportation to work.

To support this concept, Emory partnered in the development of a mixed-use residential-retail complex on Clifton Road across from the Centers for Disease Control and Prevention (CDC). This project, now named The Point, has residential units leased by Gables Apartments.
 
In addition to helping employees of several Clifton Corridor employers (e.g., Emory, CDC, Children's Healthcare, Druid Hills High School, Ben Franklin Academy) live closer to work, this project supports alternative commuting, neighborhood activity centers, and pedestrian street improvements—all important points of focus for the CCP.

Key Facts

• 50-acre rezoned site that includes: 
  • 25 acres of forest now protected under Emory's land classification plan and the new rezoning site plan;
  • 10 acres of existing development (Emory Conference Center Hotel and the 1599 Clifton Road Building);
  • a 15-acre developable site along Clifton Road that previously included a parking lot and several dozen dated graduate housing units.
• The Point includes approximately 120,000 square feet of street-level retail space.  
• Housing is marketed to employees who work at the large employers along Clifton Road including:
  Emory University, Emory Healthcare (hospital, clinics), the CDC, Ben Franklin Academy, Children's Healthcare of Atlanta, and Druid Hills High School. Leasing trends show most tenants work or study in the Clifton Corridor, allowing them to walk, bike, or shuttle to work. Removing several hundred commuters from secondary roads leading to the corridor helps reduce commuter traffic in the area.

• Emory's shuttle system provides free transportation services to all residents, visitors, and shoppers.
• The Point incorporates the themes of the CCP's Urban Design Guidelines.
• The Point includes Emory’s student innovation center, the Hatchery.   
• Visit the Point’s website for a retail business listing.